Interparfums to Develop PUMA-Branded Fragrances Under New Licensing Agreement
Dow Jones
Sep 23
Interparfums will develop fragrances under the PUMA brand name under a new exclusive, global licensing agreement with the sports company.
Financial terms of the agreement weren't disclosed. The new fragrances will be introduced next year, and the agreement runs through 2037, Interparfums said Tuesday.
"PUMA has built relevance well beyond the field of play and established a formidable presence in key markets around the world," Chief Executive Jean Madar said. "We look forward to translating this cultural significance into a new fragrance that extends the PUMA brand and engages consumers across markets, generations, and style preferences."
At the request of the copyright holder, you need to log in to view this content
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.