US StockDetailed Quotes

Provided by Tiger Trade Technology Pte. Ltd.

Hasbro

89.54

-0.4400-0.49%

Post-market: 89.540.00000.00%17:29 EDT

Volume:1.82M

Turnover:163.30M

Market Cap:12.67B

PE:15.93

High:90.85

Open:90.10

Low:89.33

Close:89.98

52wk High:106.98

52wk Low:69.50

Shares:141.52M

Float Shares:140.08M

Volume Ratio:0.93

T/O Rate:1.30%

Dividend:2.80

Dividend Rate:3.13%

EPS(TTM):5.62

EPS(LYR):-2.3000

ROE:159.56%

ROA:13.08%

PB:17.97

PE(LYR):-38.93

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Overview Company News Filings

Analysts Offer Insights on Consumer Cyclical Companies: Packaging (PKG) and Hasbro (HAS)

Hasbro Inc. Stock Underperforms Wednesday When Compared To Competitors

Hasbro announces availability of 2025 Impact Report

Hasbro Shareholders Reaffirm Board, Executive Pay and Auditor

Hasbro Inc. Stock Rises Monday, Still Underperforms Market

Hasbro shareholders elect 11 directors at annual meeting

Hasbro declares Q2 2026 distribution of R$ 1.2 per unit, payable June 17

Analysts Are Bullish on Top Consumer Cyclical Stocks: Hasbro (HAS), Peloton Interactive (PTON)

Hasbro BDR dividend set at BRL 1.2 per BDR, payable June 17

Hasbro Inc. Stock Outperforms Competitors On Strong Trading Day

Tonies® and Hasbro Reimagine Monopoly®, Guess Who?®, and the Game of Life® for a New Era of Screen-Free, Listening-Led Gaming for Tonieplay®

THOMSON REUTERS

Hasbro Inc. Stock Underperforms Wednesday When Compared To Competitors

Hasbro’s New Sixth Wall AI Studio Could Be A Game Changer For Hasbro (HAS)

Simply Wall St.

Hasbro Is Maintained at Equal-Weight by Wells Fargo

Wells Fargo Adjusts Price Target on Hasbro to $85 From $92, Maintains Equalweight Rating

MT Newswires Live

Hasbro Introduces Behavioral Licensing for AI Personality Management -- Company Talk

Hasbro Launches AI Studio Sixth Wall, Partners With ElevenLabs on Character Licensing

MT Newswires Live

Hasbro partners with ElevenLabs to bring character voices to AI marketplace

Hasbro Launches Sixth Wall, a New AI Studio Building the Next Generation of Character Experiences

THOMSON REUTERS

Hasbro's New AI Studio Looks to Bring Its Iconic Characters to Next-Generation Experiences

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Offer Insights on Consumer Cyclical Companies: Packaging (PKG) and Hasbro (HAS)","url":"https://stock-news.laohu8.com/highlight/detail?id=2644085674","media":"TIPRANKS","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2644085674?lang=en_us&edition=fundamental","pubTime":"2026-06-18 20:31","pubTimestamp":1781785913,"startTime":"0","endTime":"0","summary":"There’s a lot to be optimistic about in the Consumer Cyclical sector as 2 analysts just weighed in on Packaging (PKG) and Hasbro (HAS) with bullish...","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tipranks_highlight","url":"https://www.tipranks.com/news/blurbs/analysts-offer-insights-on-consumer-cyclical-companies-packaging-pkg-and-hasbro-has-blurbs-news?utm_source=itigerup.com&utm_medium=referral","rn_cache_url":null,"directOrigin":true},"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.tipranks.com/news/blurbs/analysts-offer-insights-on-consumer-cyclical-companies-packaging-pkg-and-hasbro-has-blurbs-news?utm_source=itigerup.com&utm_medium=referral","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"tipranks_highlight","symbols":["BK4588","LU0385154629.USD","BK4566","LU0154236417.USD","HAS","BK4585","LU0471298777.SGD","LU0612318385.USD","LU0654597011.USD","BK4190","LU0612318971.USD","LU2360106947.USD","BK4136","LU1430597077.USD","PKG","LU0054578231.USD","LU0471298694.HKD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2644268724","title":"Hasbro Inc. Stock Underperforms Wednesday When Compared To Competitors","url":"https://stock-news.laohu8.com/highlight/detail?id=2644268724","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2644268724?lang=en_us&edition=fundamental","pubTime":"2026-06-18 05:14","pubTimestamp":1781730840,"startTime":"0","endTime":"0","summary":"This article was automatically generated by MarketWatch using technology from Automated Insights.Shares of Hasbro Inc.  shed 1.75% to $83.47 Wednesday, on what proved to be an all-around poor trading session for the stock market, with the S&P 500 Index  falling 1.21% to 7,420.10 and Dow Jones Industrial Average  falling 0.98% to 51,492.55.This was the stock's second consecutive day of losses.Hasbro Inc. closed 21.98% below its 52-week high of $106.98, which the company achieved on February 12th.The stock demonstrated a mixed performance when compared to some of its competitors Wednesday, as Electronic Arts Inc.  remained unchanged, Take-Two Interactive Software Inc.  fell 0.84% to $228.03, and Mattel Inc.  fell 3.26% to $13.67.Data source: Dow Jones Market Data, FactSet. Data compiled June 17, 2026.This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.","market":"sg","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["rate"],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HAS"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2644745601","title":"Hasbro announces availability of 2025 Impact Report","url":"https://stock-news.laohu8.com/highlight/detail?id=2644745601","media":"Reuters","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2644745601?lang=en_us&edition=fundamental","pubTime":"2026-06-17 20:04","pubTimestamp":1781697897,"startTime":"0","endTime":"0","summary":"Hasbro announced the availability of its 2025 Impact Report on June 17, 2026.The report outlines a first Climate & Nature Transition Plan to guide impact reduction, resilience, accountability.Recycling initiatives expanded, including MagicCon trading card wrapper collection, totaling more than 140,000 wrappers recycled.Employee engagement cited 150+ volunteer projects tied to Global Day of Joy 2025.Disclaimer: This news brief was created by Public Technologies  using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Hasbro Inc. published the original content used to generate this news brief on June 17, 2026, and is solely responsible for the information contained therein.","market":"fut","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260617:nNDL6BmJf8:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["BK4588","LU0054578231.USD","BK4190","BK4566","BK4585","HAS","LU0154236417.USD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2643789237","title":"Hasbro Shareholders Reaffirm Board, Executive Pay and Auditor","url":"https://stock-news.laohu8.com/highlight/detail?id=2643789237","media":"TIPRANKS","labels":["shareholding"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2643789237?lang=en_us&edition=fundamental","pubTime":"2026-06-16 05:40","pubTimestamp":1781559608,"startTime":"0","endTime":"0","summary":"Hasbro ( ($HAS) ) has shared an announcement. On June 11, 2026, Hasbro held its 2026 annual meeting of shareholders, with approximately 88% of the ...","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tipranks_highlight","url":"https://www.tipranks.com/news/company-announcements/hasbro-shareholders-reaffirm-board-executive-pay-and-auditor?utm_source=itigerup.com&utm_medium=referral","rn_cache_url":null,"directOrigin":true},"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.tipranks.com/news/company-announcements/hasbro-shareholders-reaffirm-board-executive-pay-and-auditor?utm_source=itigerup.com&utm_medium=referral","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"shareholding","news_rank":0,"length":0,"strategy_id":0,"source":"tipranks_highlight","symbols":["BK4566","BK4190","LU0054578231.USD","BK4585","HAS","LU0154236417.USD","BK4588"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2643898657","title":"Hasbro Inc. Stock Rises Monday, Still Underperforms Market","url":"https://stock-news.laohu8.com/highlight/detail?id=2643898657","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2643898657?lang=en_us&edition=fundamental","pubTime":"2026-06-16 05:15","pubTimestamp":1781558100,"startTime":"0","endTime":"0","summary":"This article was automatically generated by MarketWatch using technology from Automated Insights.Shares of Hasbro Inc.  advanced 1.30% to $84.99 Monday, on what proved to be an all-around favorable trading session for the stock market, with the S&P 500 Index  rising 1.65% to 7,554.29 and the Dow Jones Industrial Average  rising 0.92% to 51,671.03.This was the stock's third consecutive day of gains.Hasbro Inc. closed 20.56% short of its 52-week high of $106.98, which the company achieved on February 12th.The stock demonstrated a mixed performance when compared to some of its competitors Monday, as Electronic Arts Inc.  fell 0.07% to $203.12, Take-Two Interactive Software Inc.  rose 2.12% to $216.23, and Mattel Inc.  fell 2.05% to $14.35.Trading volume  remained 43,041 below its 50-day average volume of 1.9 M.Data source: Dow Jones Market Data, FactSet. Data compiled June 15, 2026.This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published indep","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["rate"],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HAS"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2643194785","title":"Hasbro shareholders elect 11 directors at annual meeting","url":"https://stock-news.laohu8.com/highlight/detail?id=2643194785","media":"Reuters","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2643194785?lang=en_us&edition=fundamental","pubTime":"2026-06-16 04:17","pubTimestamp":1781554640,"startTime":"0","endTime":"0","summary":"Hasbro held its annual shareholder meeting on June 11, 2026.Shareholders backed the board’s slate of director nominees for the next term.Investors ratified KPMG LLP as independent registered public accounting firm for fiscal 2026.Disclaimer: This news brief was created by Public Technologies  using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Hasbro Inc. published the original content used to generate this news brief via EDGAR, the Electronic Data Gathering, Analysis, and Retrieval system operated by the U.S. Securities and Exchange Commission , on June 15, 2026, and is solely responsible for the information contained therein.","market":"fut","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260615:nNDL93C4kz:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["LU0154236417.USD","HAS","BK4585","BK4566","LU0054578231.USD","BK4588","BK4190"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2643278807","title":"Hasbro declares Q2 2026 distribution of R$ 1.2 per unit, payable June 17","url":"https://stock-news.laohu8.com/highlight/detail?id=2643278807","media":"Reuters","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2643278807?lang=en_us&edition=fundamental","pubTime":"2026-06-16 03:06","pubTimestamp":1781550398,"startTime":"0","endTime":"0","summary":"Hasbro set a 2Q 2026 cash distribution of R$ 1.2 per unit for ISIN BRH1ASBDR008.Disclaimer: This news brief was created by Public Technologies  using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Hasbro Inc. published the original content used to generate this news brief on June 15, 2026, and is solely responsible for the information contained therein.","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260615:nNDL7PLTt9:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["BK4588","BK4566","LU0154236417.USD","HAS","BK4585","BK4190","LU0054578231.USD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2643017602","title":"Analysts Are Bullish on Top Consumer Cyclical Stocks: Hasbro (HAS), Peloton Interactive (PTON)","url":"https://stock-news.laohu8.com/highlight/detail?id=2643017602","media":"TIPRANKS","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2643017602?lang=en_us&edition=fundamental","pubTime":"2026-06-15 22:22","pubTimestamp":1781533374,"startTime":"0","endTime":"0","summary":"There’s a lot to be optimistic about in the Consumer Cyclical sector as 2 analysts just weighed in on Hasbro (HAS) and Peloton Interactive (PTON) w...","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tipranks_highlight","url":"https://www.tipranks.com/news/blurbs/analysts-are-bullish-on-top-consumer-cyclical-stocks-hasbro-has-peloton-interactive-pton-blurbs-news?utm_source=itigerup.com&utm_medium=referral","rn_cache_url":null,"directOrigin":true},"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.tipranks.com/news/blurbs/analysts-are-bullish-on-top-consumer-cyclical-stocks-hasbro-has-peloton-interactive-pton-blurbs-news?utm_source=itigerup.com&utm_medium=referral","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"tipranks_highlight","symbols":["BK4190","BK4548","LU0054578231.USD","LU1878469433.USD","PTON","HAS","BK4551","BK4585","BK4532","LU0154236417.USD","BK4566","BK4588"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2643297829","title":"Hasbro BDR dividend set at BRL 1.2 per BDR, payable June 17","url":"https://stock-news.laohu8.com/highlight/detail?id=2643297829","media":"Reuters","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2643297829?lang=en_us&edition=fundamental","pubTime":"2026-06-13 02:22","pubTimestamp":1781288570,"startTime":"0","endTime":"0","summary":"Hasbro declared a dividend distribution of BRL 1.2 per BDR, based on an FX rate of 5.08 .Holders of record on May 28, 2026 will be eligible.Disclaimer: This news brief was created by Public Technologies  using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Hasbro Inc. published the original content used to generate this news brief on June 12, 2026, and is solely responsible for the information contained therein.","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260612:nNDL9yyDCj:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HAS","BK4566","BK4190","LU0054578231.USD","BK4585","BK4588","LU0154236417.USD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2642615232","title":"Hasbro Inc. Stock Outperforms Competitors On Strong Trading Day","url":"https://stock-news.laohu8.com/highlight/detail?id=2642615232","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2642615232?lang=en_us&edition=fundamental","pubTime":"2026-06-12 05:16","pubTimestamp":1781212560,"startTime":"0","endTime":"0","summary":"This article was automatically generated by MarketWatch using technology from Automated Insights.Shares of Hasbro Inc.  rallied 1.80% to $83.77 Thursday, on what proved to be an all-around positive trading session for the stock market, with the S&P 500 Index  rising 1.75% to 7,394.30 and the Dow Jones Industrial Average  rising 1.86% to 50,848.75.Hasbro Inc. closed 21.70% below its 52-week high of $106.98, which the company reached on February 12th.The stock outperformed some of its competitors Thursday, as Electronic Arts Inc.  fell 0.07% to $203.05, Take-Two Interactive Software Inc.  rose 0.77% to $212.08, and Mattel Inc.  fell 0.20% to $14.66.Trading volume  remained 311,300 below its 50-day average volume of 2.0 M.Data source: Dow Jones Market Data, FactSet. Data compiled June 11, 2026.This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["rate"],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HAS"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2642283176","title":"Tonies® and Hasbro Reimagine Monopoly®, Guess Who?®, and the Game of Life® for a New Era of Screen-Free, Listening-Led Gaming for Tonieplay®","url":"https://stock-news.laohu8.com/highlight/detail?id=2642283176","media":"THOMSON REUTERS","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2642283176?lang=en_us&edition=fundamental","pubTime":"2026-06-11 18:00","pubTimestamp":1781172014,"startTime":"0","endTime":"0","summary":null,"market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260611:nTUABHZY9K:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"reuters_en_live","symbols":["LU0154236417.USD","BK4588","BK4566","BK4585","BK4190","LU0054578231.USD","HAS"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2642675479","title":"Hasbro Inc. Stock Underperforms Wednesday When Compared To Competitors","url":"https://stock-news.laohu8.com/highlight/detail?id=2642675479","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2642675479?lang=en_us&edition=fundamental","pubTime":"2026-06-11 05:15","pubTimestamp":1781126100,"startTime":"0","endTime":"0","summary":"This article was automatically generated by MarketWatch using technology from Automated Insights.Shares of Hasbro Inc.  shed 2.34% to $82.29 Wednesday, on what proved to be an all-around rough trading session for the stock market, with the S&P 500 Index  falling 1.62% to 7,266.99 and Dow Jones Industrial Average  falling 1.87% to 49,918.78.Hasbro Inc. closed 23.08% below its 52-week high of $106.98, which the company achieved on February 12th.The stock underperformed when compared to some of its competitors Wednesday, as Electronic Arts Inc.  rose 0.36% to $203.20, Take-Two Interactive Software Inc.  fell 0.75% to $210.46, and Mattel Inc.  rose 1.38% to $14.69.Trading volume  remained 308,527 below its 50-day average volume of 2.0 M.Data source: Dow Jones Market Data, FactSet. Data compiled June 10, 2026.This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["rate"],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HAS"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2642738014","title":"Hasbro’s New Sixth Wall AI Studio Could Be A Game Changer For Hasbro (HAS)","url":"https://stock-news.laohu8.com/highlight/detail?id=2642738014","media":"Simply Wall St.","labels":["productRelease"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2642738014?lang=en_us&edition=fundamental","pubTime":"2026-06-11 01:23","pubTimestamp":1781112228,"startTime":"0","endTime":"0","summary":"In early June 2026, Hasbro Inc. launched Sixth Wall, an AI studio that uses proprietary CharacterOS technology and a partnership with ElevenLabs to license how iconic characters like Optimus Prime and Mr. Potato Head think, speak, and interact across interactive experiences.\nBy introducing Behavioral Licensing and a formal talent participation model, Hasbro is seeking to protect character authenticity and rights while opening new AI-driven commercial uses for its franchises.\nNext, we’ll...","market":"nz","thumbnail":"https://images.simplywall.st/asset/industry/4121000-choice1-main-header/1585186790255","type":0,"news_type":0,"thumbnails":["https://images.simplywall.st/asset/industry/4121000-choice1-main-header/1585186790255"],"rights":{"source":"simplywall_highlight","url":"https://simplywall.st/stocks/us/consumer-durables/nasdaq-has/hasbro/news/hasbros-new-sixth-wall-ai-studio-could-be-a-game-changer-for","rn_cache_url":null,"directOrigin":true},"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://simplywall.st/stocks/us/consumer-durables/nasdaq-has/hasbro/news/hasbros-new-sixth-wall-ai-studio-could-be-a-game-changer-for","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"productRelease","news_rank":0,"length":0,"strategy_id":0,"source":"simplywall_highlight","symbols":["BK4566","HAS.AU","AI","BK4528","BK4585","ARTY","BK4023","LU0154236417.USD","HAS","AGIX","AIPO","BK4543","LU0054578231.USD","AIYY","BK4551","BK4588","CHAT","BK4587","BK4190","BK7095"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2642499896","title":"Hasbro Is Maintained at Equal-Weight by Wells Fargo","url":"https://stock-news.laohu8.com/highlight/detail?id=2642499896","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2642499896?lang=en_us&edition=fundamental","pubTime":"2026-06-09 23:49","pubTimestamp":1781020140,"startTime":"0","endTime":"0","summary":"Ratings actions from Benzinga: https://www.benzinga.com/quote/HAS/analyst-ratings \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  June 09, 2026 11:49 ET (15:49 GMT)","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["PGF","LU0868494708.USD","LU1074936037.SGD","LU0106831901.USD","LU1506573853.SGD","LU0477156953.USD","LU2361044865.SGD","HAS","LU0310800379.SGD","LU0310800965.SGD","LU0128525929.USD","LU1668664300.SGD","LU0256863811.USD","IE00B7SZLL34.SGD","LU0310799852.SGD","LU1814569148.SGD","BK4504","LU1267930227.SGD","BK4190","LU0162691827.USD","LU0211328371.USD","IE00B19Z3581.USD","LU0054578231.USD","LU0289960550.SGD","LU2236285917.USD","LU0211327993.USD","BK4501","LU0648001328.SGD","LU0130517989.USD","LU0742534661.SGD","BK4566","LU0787776722.HKD","LU0251131958.USD","LU2361044949.HKD","LU0128525689.USD","BK4588","LU0175139822.USD","BK4207","LU1894683348.USD","LU0149725797.USD","LU0980610538.SGD","LU0417517546.SGD","LU0251142724.SGD","LU0130102774.USD","LU0052756011.USD","LU2361045086.USD","LU0048573561.USD","BK4559","LU1363072403.SGD","LU1201861249.SGD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2642646670","title":"Wells Fargo Adjusts Price Target on Hasbro to $85 From $92, Maintains Equalweight Rating","url":"https://stock-news.laohu8.com/highlight/detail?id=2642646670","media":"MT Newswires Live","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2642646670?lang=en_us&edition=fundamental","pubTime":"2026-06-09 17:53","pubTimestamp":1780998814,"startTime":"0","endTime":"0","summary":"Hasbro (HAS) has an average rating of buy and mean price target of $114.50, according to analysts polled by FactSet.(MT Newswires covers equity, commodity and economic research from major banks and re","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["rate"],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.mtnewswires.com/","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"mtnewswires_news","symbols":["PGF","HAS"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2640218217","title":"Hasbro Introduces Behavioral Licensing for AI Personality Management -- Company Talk","url":"https://stock-news.laohu8.com/highlight/detail?id=2640218217","media":"Dow Jones","labels":["productRelease"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2640218217?lang=en_us&edition=fundamental","pubTime":"2026-06-04 05:43","pubTimestamp":1780522980,"startTime":"0","endTime":"0","summary":"Hasbro announced a strategic partnership with ElevenLabs to introduce behavioral licensing, a licensing category that governs how characters think, speak, and interact in dynamic experiences, rather than just how they appear in traditional media. The system is powered by CharacterOS, a proprietary platform that aims to preserve a character's personality, canon, voice, and safety guardrails. Roberta Thomson, CEO of Sixth Wall, said the approach ensures characters remain true to their creators and brands.This article was automatically created using artificial-intelligence technology and reviewed by Dow Jones Newswires editors.","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"productRelease","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["BK4585","BK4588","LU0054578231.USD","ARTY","BK4566","CHAT","HAS","LU0154236417.USD","AIPO","BK4190","AGIX"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2640184133","title":"Hasbro Launches AI Studio Sixth Wall, Partners With ElevenLabs on Character Licensing","url":"https://stock-news.laohu8.com/highlight/detail?id=2640184133","media":"MT Newswires Live","labels":["corporation"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2640184133?lang=en_us&edition=fundamental","pubTime":"2026-06-04 04:54","pubTimestamp":1780520043,"startTime":"0","endTime":"0","summary":"Hasbro  launched Sixth Wall, an AI studio aimed at bringing its characters into AI-powered experiences, and announced a partnership with ElevenLabs.Sixth Wall introduces \"Behavioral Licensing, a new category of IP licensing focused on how characters think, speak and interact in dynamic experiences,\" powered by its proprietary CharacterOS system, Hasbro said Wednesday in a statement.Twelve characters including Optimus Prime, Megatron, Cobra Commander, Mr. Potato Head and the cast of Clue will be available at launch via ElevenLabs' Iconic Marketplace.Hasbro said its initial focus is on the 13+ age group and enterprise use cases and is not developing products targeted at young children.","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.mtnewswires.com/","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"corporation","news_rank":0,"length":0,"strategy_id":0,"source":"mtnewswires_news","symbols":["BK4566","BK4588","CHAT","HAS.AU","LU0154236417.USD","BK4585","HAS","BK4190","BK7095","LU0054578231.USD","AGIX","AIPO","ARTY"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2640181667","title":"Hasbro partners with ElevenLabs to bring character voices to AI marketplace","url":"https://stock-news.laohu8.com/highlight/detail?id=2640181667","media":"Reuters","labels":["corporation"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2640181667?lang=en_us&edition=fundamental","pubTime":"2026-06-04 04:15","pubTimestamp":1780517756,"startTime":"0","endTime":"0","summary":"Hasbro formed a strategic partnership with ElevenLabs to offer authorized AI voice access to select characters via ElevenLabs’ Iconic Marketplace.Collaboration supports Sixth Wall, Hasbro’s new AI studio, as it targets licensed character experiences for creators, platforms, and enterprise customers.Initial release covers 12 characters, including Optimus Prime, Megatron, Cobra Commander; more characters planned later this year.Model uses authorized source material, paid voice performances, safety guardrails; focuses on 13+ experiences rather than products for young children.","market":"fut","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260603:nNDL6pj3ng:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"corporation","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["LU0154236417.USD","LU0054578231.USD","BK4588","BK4585","BK4190","BK4566","HAS"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2640181526","title":"Hasbro Launches Sixth Wall, a New AI Studio Building the Next Generation of Character Experiences","url":"https://stock-news.laohu8.com/highlight/detail?id=2640181526","media":"THOMSON REUTERS","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2640181526?lang=en_us&edition=fundamental","pubTime":"2026-06-04 04:15","pubTimestamp":1780517700,"startTime":"0","endTime":"0","summary":null,"market":"fut","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260603:nTUA3PGVYW:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"reuters_en_live","symbols":["BK4588","BK4585","HAS","LU0154236417.USD","LU0054578231.USD","BK4566","BK4190"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2640816941","title":"Hasbro's New AI Studio Looks to Bring Its Iconic Characters to Next-Generation Experiences","url":"https://stock-news.laohu8.com/highlight/detail?id=2640816941","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2640816941?lang=en_us&edition=fundamental","pubTime":"2026-06-04 04:15","pubTimestamp":1780517700,"startTime":"0","endTime":"0","summary":"Imagine a world in which you can converse with life-sized animatronics of Optimus Prime and Megatron while waiting in line for a theme-park ride, or endlessly choose your own adventure while listening to an interactive whodunit narrated by the cast of Clue.Hasbro on Wednesday launched Sixth Wall, a new artificial-intelligence studio aiming to bring the toymaker's cast of characters into the new technological era. The team was first assembled midway through last year and it operates like a startup embedded within the company, prioritizing rapid development over bureaucratic procedure.\"We're not an experimental lab or an enterprise-productivity shop for Hasbro, trying to figure out how to reduce the amount of time it takes to do a task using AI,\" Bertie Thomson, who helms the studio, said in an interview.\"We're doing what we've been doing for the past 100 years--applying play to a new technology,\" she continued. \"We're just trying to build really fun experiences.\". Sixth Wall will initia","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["LU0154236417.USD","HAS","BK4585","BK4588","CHAT","AIYY","AIPO","LU0054578231.USD","AI","AGIX","BK4023","BK4587","ARTY","BK4528","BK4190","BK4551","BK4543","BK4566"],"isVideo":false,"video":null,"gpt_icon":0}],"pageSize":20,"totalPage":10,"pageCount":10,"totalSize":200,"code":"91000000","status":"200"}]}}